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so after lots of discussion, this aw25’ collection is going under the misleading name “debut”. it’s funny because this is our fourth collection to date, so I might as well start with a recap of what we’ve done.
- collection 1: artist Unknown
- collection 2: upcycled Vintage
- collection 3: aw23’
- collection 4: debut(??)
regardless, this AW25’ is our biggest and most creative collection to date. the themes we explored centered around the three of our heritages and the different ways they intersect in our design language. through the brand goal of bridging the gap between apparel and hard-goods design, we created products that support a eclectic city lifestyle.
our vision: how can we create clothing that supports a fast and movement focused lifestyle while still offering hard-goods that tailor towards grounding and ritualizing your time at home?